Social Media and the Patient Community Explosion

There’s a great post over at Diabetes Mine about the explosion in patient interaction and patient communities around social media. It’s well worth a read so you should head on over and take a look. Here’s an excerpt.

Everyone wants to know what the patient community is thinking these days. The explosion of social media and patient advocacy has fueled the desire for Pharma, device companies, health organizations and insurers to seek out our perspective and input — which is a wonderful development!

This is happening not just in diabetes, but across the broader spectrum of health conditions. But the Diabetes Online Community (DOC) does stand out, as it seems to be the only sphere in which patient advocates have joined forces and managed to engage closely with Pharma and industry watchers the way we do.

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